Charlotte-based Elevator Channel Braces for Rapid Expansion as a Result of New Partnership with Global Signage Provider Digital View

Charlotte-based Elevator Channel Braces for Rapid Expansion as a Result of New Partnership with Global Signage Provider Digital View

Outsourcing partnership expected to generate growth throughout several major U.S. markets

CHARLOTTE, N.C., Sept. 1 /PRNewswire/ -- The Elevator Channel, a unique advertising, news, information and entertainment network, announced today that it will partner with global digital signage provider Digital View to outsource the manufacturing and technical support of its flat-panel, high-resolution digital display systems found in elevators throughout Charlotte, N.C.

Since its inception in 2001, the Elevator Channel has been managing its elevator-based network of display screens, associated hardware, software and hosting services in-house. Outsourcing these technological aspects of the company's business to Digital View allows the Elevator Channel to save thousands of dollars on overhead expenses, respond to growth opportunities faster and focus on building its brand through its core competencies: advertising sales, media creation and real estate acquisition.

Digital View, one of the world's leading providers of digital signage and complete digital media networks, will be the primary provider of display units, supplying the Elevator Channel with LCD flat-panel screens, solid-state media players and Web-based media scheduling software called Remote Transfer(TM). Digital View will also provide hosting and help desk services to the Elevator Channel.

With the advent of this partnership, the Elevator Channel is currently in the process of retrofitting all of its current locations in Charlotte. In September, the company will also begin to install its enhanced network and equipment in approximately 100 additional elevators in Charlotte, including Gateway Center, Wachovia Two and Three, SouthPark and Interstate Tower.

"This is an exciting and pivotal point in the company's history," said Elevator Channel Chief Executive Officer Rudy Alexander. "Our recent expansion efforts demonstrate just how beneficial the company's new partnership with Digital View will be for our profitability and growth. Now we're positioned as a pure media company and equipped for rapid expansion."

According to Alexander, additional real estate acquisition is currently underway in Charlotte as well as other major cities in the southeast and southwest.

"The Elevator Channel is a very impressive company that is executing against a business model which brings tremendous value to their advertisers, building owners and viewers, and we're delighted at the opportunity to be working in partnership with them," said Stuart Armstrong, COO North America for Digital View, which is based in London, and has offices in New York, Toronto, Silicon Valley and Hong Kong. "We are thrilled that our solid-state remote media players, combined with our Web-based remote transfer media controls, are giving the Elevator Channel a much more cost-effective and reliable system, particularly for a challenging environment like elevators."

Alexander adds that acquiring real estate and deploying the company's network is a much smoother process financially for the Elevator Channel now that Digital View is on board. The new partnership will reduce the Elevator Channel's installation expenses by approximately 85 percent.

About the Elevator Channel

Founded in 2001, the Elevator Channel (www.elevatorchannel.com) is an advertising, news, information and entertainment media company headquartered in Charlotte, N.C. that uses patented technology to reach consumers through high-resolution displays. The network capabilities of the Company can be deployed inside the elevators of high-rise commercial and residential towers and also through free standing, strategically located kiosks. The narrowcast flexibility of the Elevator Channel's medium allows for both broad range exposure and targeted, private networks. Today, the system generates over nine million impressions per month.

About Digital View

Established in 1995, Digital View Group (http://www.digitalview.com/) is one of the world's foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company develops display electronics products and services used in mission- critical applications, with growing expertise in delivering digital media networks in retail and other commercial environments. Current brands and retailers using Digital View solutions include Toys "R" Us, P&G, Nine West, Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia, TAG Heuer, Symantec, Logitech, Bose and Tempur-Pedic. Based in London, Digital View also has offices in Hong Kong, Toronto, Chicago, New York and Morgan Hill, Calif.

Source: Elevator Channel

CONTACT: Jennifer Wilson of Luquire George Andrews, +1-704-552-6565, or
wilson@lgapr.com , for Elevator Channel

Web site: http://www.elevatorchannel.com/
http://www.digitalview.com/

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